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Most businesses don't need another AI strategy. They need someone to actually build and run the systems that make the strategy real.
I've spent the last several years teaching founders and marketing leaders how to use AI well. What I kept hearing was the same thing: "I don't need another framework, I need this built — and I need someone to keep it running." That's the work I do now as an Agentic Growth Consultant with Facet Interactive. Less coaching, more building. Less theory, more implementation and management.
Why this page changed
Why this page changed
For a while, this site was about coaching — helping people learn AI marketing themselves, two calls a week, strategy-first. That still has value. But the pattern was clear: people don't want to become the expert. They want the tool sprawl fixed, the manual processes automated, and the systems managed by someone who already knows how.
So the work shifted from teaching strategy to running implementation. Marketing systems, sales operations, data and reporting, automation — treated as one connected system instead of separate departments handing off to each other.
Agentic growth consulting, through Facet Interactive
Agentic growth consulting, through Facet Interactive
I now lead this work under Facet Interactive's Digital Foundations Framework — four pieces that have to work together, not in isolation:
Analytics — knowing what's actually happening across your funnel and your operations, not guessing
Tooling — the right stack for your size, not a patchwork of disconnected apps
Process — clear, documented workflows your team can actually follow
Automation — agentic systems that do the repetitive work so your team can do the judgment work
This is built for founders, COOs, and marketing leaders at growing companies who feel the tool sprawl and the manual work piling up faster than the team can keep pace with it. If that's where you are, this is the conversation to have.
Results, not promises
Results, not promises
A Decked Out Live event production engagement produced full integration across the client's CRM, ticketing platform, and marketing automation tools. Manual reporting and data entry work dropped by half. Pre-sale conversion rose 25 to 30 percent, and the engagement tracked more than $1 million in confirmed sponsorship value. In the founder's words:
"Every recommendation is data-driven, yet they always find innovative ways to streamline complex processes." — Rafi Leibo, Founder, Decked Out Live
A senior director at ChenMed, a national primary care provider, put it this way after an ongoing multi-year engagement:
"Their dynamism has helped us find solutions to problems we didn't realize we had." — Senior Director, ChenMed
And a CEO in credit services summed up what "operations is marketing" looks like from the inside:
"They're an important part of our executive team" — adding value across marketing, operations, and business development. — CEO, Credit Solutions Company
Facet Interactive holds a 4.9-star rating across 23 verified reviews on Clutch. See the full record →
Who's doing the work?
Who's doing the work?
I'm MacEwen Patterson. Before this, I spent years in content strategy, brand, and marketing — including roles at Gauss and Digital Niche Agency — before moving into coaching founders on AI.
Now I lead Agentic Growth Consulting at Facet Interactive, working alongside Peter Vasilion, Jordan Ryan and the rest of the team to take that same thinking and actually build it into the businesses I work with.
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